BBC NEWS

As Design Director for BBC News, I lead the creative vision and multi-platform design strategy to transform the way we build our stories.

2021-Present


Card Stacks

The world is surrounded by misinformation and fake news, and it’s now more than ever that people need open and transparent content delivered in a way that is easy to consume.

We developed Stacks to do just that. Listening to our users, who often tell us that they just need the facts, we devised a format to deliver bite-sized content to add context or supplementary information to a story, without having to leave the page.

We heard from users in our research, for example, that this is quite often why they leave the site, being pushed away to Google and ultimately towards misinformation.

Component based system

Test and deliver

The Queen

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Vogue